What is Going on with TRKA?
Troika Media Group (TRKA) has announced that it will launch a new non-fungible token (NFT) series that will be based on a partnership between the Dole Sunshine Company and David Datuna. Troika Media Group will partner with Stampede Ventures in this endeavor. NFTs are digital files stored on blockchain, which powers cryptocurrencies like Bitcoin. The series Troika will base their own NFT’s on is inspired by the five pieces with four fruit inspired NFTs and a Sunshine for All piece created by the partnership previously mentioned.
What This Means for TRKA?
This initiative should be beneficial for Troika as they expand into the growing NFT frontier. Robert Machinist, Troika Chairman and CEO states that, “TMG was honored to launch its first NFT initiative with Dole centered around generating greater awareness of world hunger,” and, “we are very excited about adding capabilities and services into the promising new NFT ecosystem where technology innovation can help solve many of the challenges affecting our clients in the content creation industry. NFT’s can also support our clients’ brand-building, brand awareness and product promotion initiatives by enhancing the user experience and driving consumer loyalty."
Jay Judah, Head of Alternative and Innovation at Stampede Ventures states that, “The NFT space is an exciting frontier that unlocks so many possibilities in art and media and Stampede Ventures was thrilled to partner with Mission, Dole and David Datuna for an ambitious project in this strange new world that supports a terrific cause.”
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Troika Media Group Inc is a global marketing service company. It is leveraging data and technology to deliver integrated branding, marketing, media, and analytics solutions to clients. It offers solutions to clients seeking a holistic approach to meeting brand strategy, experiential marketing and communications needs.
