How Will the Market React to Harte Hanks Inc (HHS) Stock Getting a Bullish Rating

The market has been high on Harte Hanks Inc (HHS) stock recently. HHS gets a Bullish score from InvestorsObserver Stock Sentiment Indicator.

Harte Hanks Inc has a Bullish sentiment reading. Find out what this means for you and get the rest of the rankings on HHS!

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What is Stock Sentiment?

Sentiment is a very short-term indicator that is entirely technical. There is no information about the health of profitability of the underlying company in our sentiment score. As a technical indicator, news about the stock, or company, such as an earnings release or other event, could move the stock counter to the recent trend. Sentiment is how investors, or the market, feels about a stock. There are lots of ways to measure sentiment. At the core, sentiment is pretty easy to understand. If a stock is going up, investors must be bullish, while if it is going down, sentiment is bearish. InvestorsObserver’s Sentiment Indicator looks at price trends over the past week and also considers changes in volume. Increasing volume can mean a trend is getting stronger, while decreasing volume can mean a trend is nearing a conclusion. For stocks that have options, our system also considers the balance between calls, which are often bets that the price will go up, and puts, which are frequently bets that the price will fall.

What's Happening With HHS Stock Today?

Harte Hanks Inc (HHS) stock is trading at $15.14 as of 12:57 PM on Friday, Aug 12, an increase of $1.36, or 9.87% from the previous closing price of $13.78. The stock has traded between $14.07 and $15.78 so far today. Volume today is more active than usual. So far 305,610 shares have traded compared to average volume of 157,750 shares.

More About Harte Hanks Inc

Harte-Hanks Inc is a marketing services company that provides multichannel marketing solutions as well as consulting, data analytics, and strategic assessment. The company's offerings focus on business-to-business, retail, finance, and automotive segments through digital, social, mobile, and print media offerings. Harte-Hanks strives to develop better customer relationships through its marketing and analytical services for clients. The majority of its revenue is derived from its marketing services in the retail, technology, and consumer brand segments. Click Here to get the full Stock Report for Harte Hanks Inc stock.