Baozun Inc ADR Down 8.90% To $2.97 After Earnings Beat

Baozun Inc ADR (BZUN) said before open Wednesday that it lost $0.18 per share in quarter three 2023. The company reported earnings on an adjusted basis, so it may not be directly comparable to analyst estimates or prior periods.

On the revenue line, the company reported $250 million, missing estimates by $2 million.

In the same quarter a year ago, the company lost $0.03 per share on revenue of $244.8 million.

The stock is down 8.90% to $2.97 after the report.

Baozun Inc ADR's earnings expanded faster than revenues, signaling widening profit margins.

The average recommendation from Wall Street analysts was a Buy which may get revised based on this new data.

Trading in the five days leading up to the report earned Baozun Inc ADR a Bullish Sentiment Rank from InvestorsObserver.

Baozun Inc ADR has performed a little below average during the past few months. Before the report, Baozun Inc ADR received a Long-Term Technical Rank by InvestorsObserver of 34, putting it in the bottom half of stocks. The firm was recently trading at a 52-week low of $2.64 on October 23, 2023 and set a 52-week high on February 1, 2023 at $8.62.

Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. It delivers omni-channel solutions to create shopping experience across various touch points online and offline. It services brand partners in diverse categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; FMCG, and mother and baby products, among others.