The Rubicon Project Inc (RUBI) stock has risen 2.81% over the past week and gets a Bullish rating from InvestorsObserver's Sentiment Indicator.
What is Stock Sentiment?
When making investment decisions, sentiment gives a good overview of what stocks investors currently favor. Sentiment incorporates short-term technical analysis into its score and does not encompass any fundamental analysis such as profitability of the company. This means that earnings updates and other news can greatly impact overall sentiment.
Sentiment is how investors, or the market, feels about a stock. There are lots of ways to measure sentiment. At the core, sentiment is pretty easy to understand. If a stock is going up, investors must be bullish, while if it is going down, sentiment is bearish.
InvestorsObserver’s Sentiment Indicator looks at price trends over the past week and also considers changes in volume. Increasing volume can mean a trend is getting stronger, while decreasing volume can mean a trend is nearing a conclusion.
For stocks that have options, our system also considers the balance between calls, which are often bets that the price will go up, and puts, which are frequently bets that the price will fall.
What's Happening With RUBI Stock Today?
The Rubicon Project Inc (RUBI) stock is up 1.88% while the S&P 500 has fallen -0.56% as of 10:25 AM on Monday, Jun 22. RUBI has gained $0.13 from the previous closing price of $7.18 on volume of 312,224 shares. Over the past year the S&P 500 has risen 5.17% while RUBI has gained 10.93%. RUBI lost -$0.42 per share in the over the last 12 months.
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More About The Rubicon Project Inc
The Rubicon Project Inc provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand-side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed. The company generates revenue from the buying and selling of advertising inventory transacted on its platform.
