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Tremor International Ltd. (TRMR) Announces Smart TV Data Strategic Partnership with VIDAA

Tuesday, October 26, 2021 08:48 AM | Carl Pettit
Tremor International Ltd. (TRMR) Announces Smart TV Data Strategic Partnership with VIDAA

Tremor International Ltd. (TRMR), headquartered in Israel and the U.S., has just announced that it has signed a smart TV data strategic partnership with VIDAA. The global, exclusive strategic partnership lets Tremor's technology platform “gain exclusive access to VIDAA's automatic content recognition (ACR) data” in the U.S. and around the world. Pre-market today, TRMR shares were trading up by 3.98%.

40 Million Smart Televisions Worldwide

According to Tremor, this partnership with VIDAA will give the company the ability to reach “approximately 20 million smart TVs worldwide,” with expected growth of more than 40 million in the next few years. Tremor International will gain exclusive rights to the VIDAA ACR data “in all global markets.”

CEO Comments

“This is an important milestone in Tremor International's trajectory as a leader in CTV [connected TV] and video, and underscores an important pillar in our strategy,” Tremor International CEO Ofer Druker remarked. “The partnership with VIDAA bolsters the availability of highly desirable data sets that will live exclusively within the Tremor International end-to-end platform, opening new advertising horizons for customers across the globe and accelerating Tremor's growth around CTV.”

Fundamental Score - 68

TRMR has a Fundamental Rank of 68. Find out what this means to you and get the rest of the rankings on TRMR!

Tremor International Ltd offers advertising technologies. It offers data-focused marketing solutions that drive brand insight in mobile, leveraging video, native, and display to reach the users for every app, service, and brand. The group's business divisions include Tremor Video, Unruly, RhythmOne, and Taptica. Its geographical segments are Asia Pacific, America, and EMEA (Europe, the Middle East, and Africa).

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