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Genius Sports Limited (GENI) Announces Expanded FanDuel Partnership for NFL; Shares Lower

Monday, November 22, 2021 10:58 AM | Kyle Depontes
Genius Sports Limited (GENI) Announces Expanded FanDuel Partnership for NFL; Shares Lower

What is going on with GENI?

Genius Sports Limited (GENI) stock fell today after the company, which provides data and technology to the sports betting industry, announced it has signed a new agreement with FanDuel Group to provide a range of official NFL data, content, media products, and trading services.

Shares of GENI declined 1.31% to $13.60 as of Monday at 10:40 am.

What does this mean for Genius Sports?

Genius' agreement will allow the company to partner with FanDuel, America’s top sportsbook and the largest mobile betting operator in the U.S.

Under the agreement, Genius will provide official sportsbooks, media content, and NFL advertising inventory, while FanDuel will implement Genius Sports’ suite of official NFL data products and trading solutions.

“We are delighted to partner with FanDuel to help them create the most compelling and contextual sports betting experience possible,” said Mark Locke, CEO of Genius Sports.

“With official data at its heart, this partnership enables FanDuel to better engage and monetize its customer base at every step of their journey. We couldn’t be more proud to be expanding our relationship with a clear giant of US sports betting in a way that entirely validates our long-held strategic vision.”

In April 2021, FanDuel was selected as one of the NFL’s official sports betting partners. In the same period, Genius Sports became the league’s exclusive live streaming partner and distributor of official play-by-play statistics.

Fundamental Score - 80

GENI has a Fundamental Rank of 80. Find out what this means to you and get the rest of the rankings on GENI!

Genius Sports Ltd is a B2B provider of scalable, technology-led products and services to the sports, sports betting, and sports media industries. Its services are organized into three key products areas including Sports Technology and Services; Betting Technology, Content and Services; and Media Technology, Content and Services. All of its products are powered by proprietary technology and robust data infrastructure. It generates maximum revenue from the Betting Technology, Content and Services segment. Geographically, it derives a majority of revenue from Europe.

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