Deluxe Corporation (DLX) stock is higher by 16.12% over the past week and gets a Bullish rating from InvestorsObserver's Sentiment Indicator.
What is Stock Sentiment?
Sentiment uses short term technical analysis to gauge whether a stock is desired by investors. As a technical indicator, it focuses on recent trends as opposed to the long term health of the underlying company. Updates for the company such as a earnings release can move the stock away from current trends.
Sentiment is how investors, or the market, feels about a stock. There are lots of ways to measure sentiment. At the core, sentiment is pretty easy to understand. If a stock is going up, investors must be bullish, while if it is going down, sentiment is bearish.
InvestorsObserver’s Sentiment Indicator looks at price trends over the past week and also considers changes in volume. Increasing volume can mean a trend is getting stronger, while decreasing volume can mean a trend is nearing a conclusion.
For stocks that have options, our system also considers the balance between calls, which are often bets that the price will go up, and puts, which are frequently bets that the price will fall.
What's Happening With DLX Stock Today?
Deluxe Corporation (DLX) stock is trading at $29.18 as of 9:57 AM on Thursday, Dec 31, an increase of $0.97, or 3.44% from the previous closing price of $28.21. The stock has traded between $28.16 and $29.28 so far today. Volume today is below average. So far 25,086 shares have traded compared to average volume of 337,434 shares.
More About Deluxe Corporation
Deluxe is a provider of customer life-cycle management solutions to small businesses and financial institutions. The company offers checks and check-related products, logo and web design, hosting and web services, search engine optimization, marketing programmes, digital printing services, printed forms such as deposit tickets and invoices, and office supplies. The small business services segment operates under the Deluxe, NEBS, Safeguard, PsPrint, Hostopia, Logo Mojo, Aplus.net, OrangeSoda, and VerticalResponse brands. The company operates primarily in North America.