Baozun Inc ADR Down 8.43% To $9.07 After Earnings Miss

Friday, May 27, 2022 - Baozun Inc ADR (BZUN) reported downside earnings and upside revenues. Analyst expectations for Baozun Inc ADR earnings per share (EPS) were at $0.02, with the company missing those estimates with a reported EPS loss of $0.00 per share, leading to a negative surprise of $0.02 per share. Baozun Inc ADR's earnings rose 0% year-over-year as the firm reported an EPS of $0.13 in its year-ago quarter. The positive annual growth shows the Consumer Cyclical company is performing decently amid recent economic conditions. Revenues were upbeat at $313 million. That is an increase of 1.49% in revenues from the year-ago report and is 10.27% higher than consensus estimates set at $283.9 million. The stock is down 8.43% to $9.07 after the report. Despite revenues increasing, earnings decreased, signaling a decline in profit margins. Wall Street Analysts had an average rating of Buy on the stock prior to the report. InvestorsObserver gives the stock a Bullish Sentiment score at the moment based on recent trading. Prior to the report, InvestorsObserver gave the stock an overall score of 60. Meanwhile, the average Wall Street analyst rated the stock a Buy. Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. It delivers omni-channel solutions to create shopping experience across various touch points online and offline. It services brand partners in diverse categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; FMCG, and mother and baby products, among others.