Five companies that have totally reinvented themselves

Change is hard. As human beings, we often find ourselves wanting to change, yet not being able to. Other times, we’d like to give something completely new a try, but the risk is just too great. As you can imagine, it gets even harder when there is more than one person involved. Even so, all the companies on today's list are on it because they saw that the track they managed, somehow to transform, to transmogrify, when they saw that the tracks they were on led inevitably to destruction. There was trouble ahead, lady in red, but these companies just wouldn’t drop dead.

These companies are on the right track now, and that’s important. Just as important, however is that they have proven they have the ability to somehow jump from one track to another when and if they must. How is it possible? Well, recent market history suggests that when it comes to mutability, the CEO often sets the tone for the entire company. For a few, select individuals, change just isn't as hard as it is for the rest of us, and this single property often makes them succeed time and time again – and on a scale beyond what most of us would dare to dream.

It is no accident that the biggest company in the world is also the one most famous for reinventing itself. But I get ahead of myself…

Julian Close

Julian Close

Julian Close became a stockbroker in 1995. In his 20 years of market experience, he has seen all market conditions and written about every aspect of investing. Julian has also written extensively on corporate best practices and even written reports for the United Nations. He graduated from Davidson College in 1993 and received a Master of Arts in Teaching from Mary Baldwin College in 2011. You can see closing trades for all Julian's long and short positions and track his long term performance via twitter: @JulianClose_MIC.

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