Alphabet is the market’s new king, but Apple plans to retake the crown

Alphabet (GOOG, GOOGL), formerly Google, is a rare thing: a stock which pays little or no attention to the stock market. Most investors remember the latter half of 2015 as a time of serious trouble for stocks, but shares of GOOGL rose an astonishing 42% in the latter half of last year, and while they haven’t gone any higher in 2016, they haven’t gone lower either — a remarkable accomplishment, in light of what the rest of the market has been going through.

Apple (AAPL), that other half-a-trillion-dollar behemoth, might be said to fall into the same category, as its ups and downs clearly don’t correspond with those of the broad market, though at least until now, the market has paid a tremendous amount of attention to Apple. In part, this is because Apple commands a greater degree of interest from the general public than does Google, but it is also in part because this “King Alphabet” phenomenon is new, and the media simply hasn’t caught up yet.

These companies are both large and complex, so a prospective technology investor has a lot to consider before deciding on one or the other. Today, I plan to look at the two companies side by side from as many angles as possible, and while I can’t predict which will prove the wiser investment, I will tell you on which of the two I would put my own money.

Symbols: AAPL GOOG GOOGL TSLA
Julian Close

Julian Close

Julian Close became a stockbroker in 1995. In his 20 years of market experience, he has seen all market conditions and written about every aspect of investing. Julian has also written extensively on corporate best practices and even written reports for the United Nations. He graduated from Davidson College in 1993 and received a Master of Arts in Teaching from Mary Baldwin College in 2011. You can see closing trades for all Julian's long and short positions and track his long term performance via twitter: @JulianClose_MIC.

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