Research
America’s most popular grocery brands now cost $741 more a year than 6 years ago – $41 of it hidden inside a smaller bag
Every week, millions of American families load the same brands into the same cart – Frosted Flakes, Doritos, Coca-Cola, Campbell's...
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The top 10 states where Americans trade the least workdays for rent, food, and a used car
The affordability crisis gripping America is typically measured in percentages and price indexes. But it can really be translated into...
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Research: The same Easter budget now buys 40% less candy than in 2020
Since the start of this decade, the Easter basket has lost nearly half its candy, even as Americans spend more...
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Research: The tax breaks that backfired – how Trump’s megabill hurt the poorest Americans
President Donald Trump’s “big, beautiful bill” was sold as tax relief for everyone. But this filing season, our state‑by‑state analysis...
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Dollar at 5-week high on Iran tensions, yet history shows –0.19% average return in month one of conflicts
As U.S. and Israeli strikes on Iran send investors scrambling for safety, a critical question emerges: which safe-haven assets actually...
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Research: Dollar at 5-week high on Iran tensions, yet history shows –0.19% average return in month one of conflicts
Analysis of five major geopolitical crises reveals U.S. dollar's safe-haven reputation may be more myth than reality.
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Home, car, and college now cost 133 times more in dollars, but 42% less in gold
Younger generations say Boomers bought cheap houses and broke the economy. Boomers answer that young people just do not want...
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2026 Valentine’s Day costs 51% more than in 2016 – even love can’t escape inflation
Ten years after 2016, the internet is acting like it’s happening all over again. Social feeds are full of side-by-side...
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Businesses from these 33 U.S. states would have absorbed $11 billion of Greenland tariffs
President Trump’s threatened Greenland tariffs – paused days after announcement – would have imposed an additional $11 billion on Americans...
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Dry January math: How long it really takes to save $1,000 going sober on nights out in major U.S. cities
Dry January promises big savings for skipping alcohol. But there’s a catch nobody talks about: for social drinkers still hitting...
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Families can’t afford a “Home Alone” Christmas: in some cities, raising McCallister-size family runs an $87k deficit
Key points: Raising “Home Alone” 5 kids costs $165K/year in Chicago – $36K over average couple income. Nationwide: average family...
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Survey: 1 in 5 investors don’t trust AI with any money task, and only 5% act on AI advice without human checks
Key takeaways 64% of individual investors have never used AI chatbots for investment advice. 19% of respondents don’t trust AI...
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Black Friday spending research: top states, fastest-growing products, and credit card trends
State-by-state Black Friday shopping: fastest-growing products, and credit card trends
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U.S. data centers and your electricity bill: mapping the state-by-state impact
What’s behind the dizzying rise in your electric bills? Among everything else – inflation, climate, or utility politics – it’s...
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Research: Gold price searches surged nationwide while AI interest divided American states
Over the past year, Americans have been gripped by the need to shield their savings from soaring inflation, even as...
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S&P 500 keeps hitting record highs: what your Halloween money would be worth today if invested between 2015-2024
This year, InvestorsObserver’s researchers analyzed Halloween spending and S&P 500’s returns between 2015–2025 to answer the question: What if Americans...
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Halloween prices outpacing income growth – a researcher’s look at 25 years of inflation
Halloween is more than just costumes and candy – it’s also a snapshot of inflation’s real impact on everyday Americans....
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Research: 39 major U.S. metro areas flip housing market: renting now cheaper than buying nationwide
In the past few years, the American housing market has changed quickly and dramatically. New research from InvestorsObserver shows that...
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