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Are you paying full retail price for your stocks?

Are you paying full retail price when you buy stocks? Why not add stocks to your portfolio and only pay the wholesale price for them?

I had a freshly minted Bachelor of Science Degree under my arm when my college sweetheart and I decided to get married. The perfect engagement ring caught our eye in a sparkling jeweler’s window but I was three weeks into a low paying entry-level job and loaded down with college tuition debt. My future wife would wear that ring for the rest of her life... It had to be special. What was I going to do?

Then my future father-in-law pulled me aside, "Go see Sammy Diamond, he’ll set you up with a ring... You should know better than to pay full retail. "

Read on to learn how to stop paying full retail price for the stocks you add to your portfolio...


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Sammy Diamond’s place was on the third floor in an old 1940’s era building on a noisy street. It wasn’t a glitzy jewelry store but this guy had more rings than I ever saw in one place. We found the exact one we wanted and paid about half what the regular jewelry store wanted.

Stocks are like diamond rings... Never pay full retail when you buy stocks.

Have you ever seen that television commercial where one guy pays ten cents less than his coworker for a stock and the guy is crushed. Well here’s some news for both those guys... They’ve been paying dollars too much for their stocks, not pennies.

So how do you buy stocks for wholesale prices?

You use out-of-the money covered call options to save money right up front on your stock purchases. With covered calls, you sell the right to buy your stock at a set price (strike price) much higher than you paid before a certain date (expiration date). You get paid for this right in cash, today. If the stock doesn’t hit the strike price, you can sell another option.

How about an example?

Let’s say you have your eye on a sparkling diamond of a stock like XYZ (a fictitious stock) . If you just jump in and buy that stock, you could pay $52 a share for it. But if you set this trade up as a buy/write (buy the stock and sell a covered call in one transaction), you could pair the stock purchase with the sale of an option at a $60 strike price and reduce the cost of that stock by around a $1.50 right now. You only pay $50.50 for the stock. Sammy Diamond couldn’t even beat that deal.

My wife wore that engagement ring every single day since I first slipped it on her finger. Last year was our twentieth anniversary so we had the diamond reset in a platinum setting and surrounded it with a few more diamonds to keep it company.

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All stocks and options shown are examples only. These are not recommendations to buy or sell any security. The examples above do not take into account your trade size, brokerage commissions or taxes which will effect actual investment returns. Stocks and options involve risk and are not suitable for all investors and investing in options carries substantial risk. Prior to buying or selling options, a person must receive a copy of Characteristics and Risks of Standardized Options available at http://www.cboe.com/Resources/Intro.asp.