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What The Lodging Industry Doesn’t Want You To Know + Lee’s take on HOT, MAR, CHH, DIS, LEN, RYL, KBH, CTX, V, MA, AXP, JPM, GS, OMX, ODP, SPLS, GOOG, and EBAY

 

 
 


InvestorsObserver Featured Contributor
Lee M. Allen





Last week was all about the marvels, wonder, and extreme fun of commercial air travel. This week I take a closer look at the lodging industry. What business or leisure trip would be complete without a place to rest your tired bones and collect a few more of those little shampoo bottles?

Hotels like Sheraton (HOT), Marriot (MAR), and EconoLodge (CHH) can be categorized three ways: luxury, full-service or no-service. For luxury hotels, you can expect your every need to be satisfied, but you will pay a hefty price. Full-service hotels usually provide a comfortable bed, nice décor, and a television that works most of the time, along with a morning paper. No-service means low price and you hope the sheets have been changed in the last thirty days.

But during these trying economic times, yet another category for lodging may be emerging…

Read on for more of Lee’s insights into the business and leisure lodging business...


Why is this a threat to the lodging industry?

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At least once a year it’s nice to get away for a break from your regular routine. Even if you have to take your family with you to a place like Disney World (DIS), the place is so big you can probably lose them for a few hours so you can read your newspaper and enjoy a cup of coffee in relative quiet.


If you try to move into the Disney Carousel of Progress, watch out
for the dog

But this economic crunch, brought to you in part by Lennar (LEN), Ryland (RYL), KB Home (KBH) and Centex (CTX), along with things like pesky bill collectors, have made it harder to squeeze the money out of your family budget for a full blown vacation like the old days -- two years ago. 

You can drive to that wonderful seaside town or cash in some of those frequent flyer miles you’ve been hoarding since you were seventeen, but once you get to your selected vacation spot, the local police just don’t like it when you use a bus stop bench, the library, or a shopping mall as your personal temporary residence. And don’t even try to move into the rotating house at Disney World’s Carousel of Progress. The robot dog can be a little territorial.

Summer is about half over, and your Visa (V), MasterCard (MA), or American Express (AXP) statement has a little note at the bottom, along with all the other disclaimers and magazine solicitations that says, “Don’t even think about taking a vacation this year. You don’t have enough money.”

But when you do the math, you realize that a week away just might be possible if you’re creative. If you stayed home, you would be using your car anyway. If you were at home, you would still need to eat, too. The big problem is the cost of lodging.

A nice room with a view in a luxury-level hotel could cost you $500 or more a night. Sure, you would be able to select a pillow from what they call a “pillow menu” and they would leave a box of premium chocolates at night, but at $500 you could only afford the room for about thirty-two minutes each day, and that’s not even enough time for a good nap.

So here are a few ideas on alternative lodging. Unlike alternative investments that were pitched by companies like J.P. Morgan (JPM), Goldman Sachs (GS), and Merrill Lynch (MER), alternative lodging will not make you go broke. In fact, the ideal alternative lodging selection should cost you nothing. You just might be able to experience some choice vacation destinations and pay nothing for accommodations.

And most importantly, there is no club to join. That’s right… No initiation. No fees. No guy named Mr. Fowler asking you a bunch of probing personal questions you will need to avoid answering.


Free hotel accommodations - Hang
out by the pool while your kids
do all the work

Here are some ideas on how to score free accommodations and make your summer vacation dreams come true…

Sponge off your relatives

What good are relatives if you can only spend time with them during actual nationally-recognized holidays?  Run down to the Office Max (OMX), Office Depot (ODP), or Staples (SPLS) and buy a map. If you are really ambitious, make it a map of the world. Next, call your Aunt Mable who has meticulously documented the location of all your living family members and get the names and addresses of all your relatives. Plot them on the map. I’ll bet you can connect the dots on that map into one awesome family road trip. Take my advice though; don’t warn people you will be stopping by. It’s so much better when you just drop in unexpectedly.


Civil War re-enactment camps – another free accommodation opportunity

Find long lost relatives who didn’t know you existed
Maybe you don’t have many relatives that you are still on speaking terms with, or maybe they all live in marginal vacation destinations like Pittsburg, Detroit, or Joliet, Illinois. Not a big problem if you have a fairly common last name. Just decide where you would like to go, and then search one of those online phonebooks for a few people in the area with your same last name. When I searched Orlando, Florida for people with my last name, I found over a thousand within easy driving distance of the Magic Kingdom front gate. If you type those addresses into Google (GOOG) maps, you might even be able to use their slick street-level view to check out the house. This will help you decide if it is the kind of place you could stay in for a week.

Trade work for accommodations
This may be just right for the current economy. Hotels have been cutting back on staff and they probably have lots of unused rooms. By trading work I don’t mean your actual work. That’s what your kids are for. Find one of those quaint family run hotels in the area you want to visit. Call and offer to trade accommodations for landscaping, kitchen work, or cleaning rooms. While you and your wife hang out by the pool your kids will be working to pay for your accommodations. You can tell your kids it’s an internship. It will look good on their college applications.

Civil War Re-enactments
In the south, it seems like all summer long there are nostalgic get togethers called Civil War re-enactments. Each of these usually has an encampment full of people in period clothing living in tents. Run down to your closest thrift store and put together some ragged clothes that could pass for 1860’s garb. Wander into the encampment and, when the grown people dressed in gray or blue ask about why you aren’t wearing an authentic reproduction Civil War uniform, just pull them aside and tell them in a whisper that you were sent by General Lee or General Custer or General Grant or the Surgeon General and you are a spy.  In no time, they will offer you a cot for the week and loads of bar-b-qued food.

Renaissance Fairs
Many areas host festive and slightly odd renaissance fairs in the summer. Piece together some burlap into period serf clothing, polish up your “Ye oldes,” and ramble into one of these places. Before you know it, you will be offered a room in a castle, jousting with knights and eating huge turkey legs with wenches. You may never go home.


With thr right costume a Renaissance Faire could
be your home for the summer


House Sitting
When rich people go out to their summer homes in the Hamptons, set sail for the Dalmatian Coast, or catch a Russian Rocket to Skylab, they need someone to stay in their homes to take care of pets and dust the priceless artwork. Not only do you get to live in the lap of luxury in places like Manhattan, Beverly Hills, Palm Springs, or Omaha, but you might even get paid for your time.  And remember, if you take more than one piece of silverware, they will notice.


Megan Fox – One of the only people you
should ever swap houses with

Couch surfing
This is a relatively new thing and a major threat to the entire lodging industry as we know it. www.CouchSurfing.com calls itself a “worldwide network for making connections between travelers and local communities they visit”.  Basically, it is an Internet service you can use to find a couch to sleep on about anywhere in the world. This one must have the people at Marriott and Ritz Carlton really worried. The Couch Surfing web page reservation system is easier to use than any hotel web site.

As a smart reader, you may be saying to yourself, “how could Lee forget house swapping?” 

This is where you swap your house with someone to save on lodging costs. Well, unless you can swap houses with the Queen of England, Angelina Jolie, or Megan Fox, forget about it. Sorry, but there are so many other great ideas here for free lodging, why put your house at risk by letting strangers sleep in your bed?

At least if Queenie, Angie or Megan sleeps in your bed, you can probably sell the sheets on eBay (EBAY). Okay… Well, forget the Queen of England.

If you have any ideas for no-cost vacation lodging or need someone to house sit for your mansion with no less than 20,000 square-feet, please e-mail me at LeeAllen@InvestorsObserver.com.

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