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Can We Recapture HP's Garage Magic To Innovate Our Way Out Of This Economic Slump?  + Lee’s take on HPQ, AAPL, MSFT, ORCL, IBM, INTC, MOT, DELL, CSCO, BBY, TAP, STZ, DEO, FO, KO, GE, BA, and MMM.

InvestorsObserver Featured Contributor
Lee M. Allen

Hewlett-Packard (HPQ) is certainly less cool than its silicon valley neighbor Apple (AAPL), but with annual revenues of around $115 billion compared to Apple’s $43 billion, it has roughly three times the sales -- not to mention a much more diversified product line.  But these two companies have some common DNA. They were both started in a garage.

In fact, many of the biggest companies like Microsoft (MSFT), Oracle (ORCL), International Business Machines (IBM), Intel (INTC), Motorola (MOT), Dell (DELL), and Cisco (CSCO) started some place like a garage, basement, or a kindly, yet strict mother-in-law’s kitchen table.

With our economy in a strange unsure drifting pattern, maybe we need more people hiding out in garages inventing useful stuff everyone needs. What’s stopping them?  I might have a few ideas on this, as you probably expected…

Read on for Lee’s insights on how your garage could fix this economy…


Bill Hewlett and Dave Packard in front of the garage that launched their $115 billion company

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How could something as complex as the United States economy be fixed by just making use of a few drafty, unused garages?


The inside view of Hewlett-Packard's first office/lab

Back in the late 1960’s and 1970’s, the United States was being battered by foreign manufacturers taking away US jobs and budget-busting bills from a certain Southeast Asian war that was going longer than expected.  Other countries around the globe were just starting to figure out how to design and manufacture things like color televisions, radios, and cars better and cheaper than people from places like Ohio, Michigan, Illinois and Massachusetts. The trend was not going in the right direction.

People here were scared that the USA might be relegated to a second-class world power.  I’m not sure what that would have meant back then, besides the slight inconvenience that our President might not get the best seat in some Paris restaurant or might have to wait in line at some Swiss ski hill. But, suffice it to say, people were in a frazzle. Long gas station lines during the 1973 Arab Oil Embargo were probably another wake-up call.  Hyperinflation at the end of the 1970s unsettled a few people, especially the ones who wanted to buy houses when mortgage rates were nearing 20% a year.

The purpose of this little romp through history is to show that the last few years are not the first time America The Beautiful has been in a tough spot. You can see from 1970s-style sky-high interest rates that things may not be so bad this time. Unfortunately, someone who has been unemployed for more than a year and facing a home foreclosure may not agree with me. With more people unemployed than ever before, things are bad in a different way and that spells trouble for all of us sooner or later.

Back in the 60s and 70s and even sooner, a movement started to emerge: the garage inventor.  Bill Hewlett and Dave Packard were, according to business lore, the first smart guys with a bright idea to build a bazillion-dollar company from a garage. They were the ones who planted the seeds for a long line of people who helped us innovate our way out of the broken economy of the 1970s/1980s.

That’s right; there is only one enduring way we can really fix this economy and trigger the kind of economic growth to pay for things like national healthcare, baby boomer social security bills, and our grandchildren’s education. We will need to rebuild our manufacturing base with relentless innovation.

Unfortunately, we can’t outsource innovation. If we could, we would not be in this pickle known around the world as an economic meltdown. We need to do it ourselves. Now, by “ourselves,” I don’t mean me personally; I mean you.

And the first thing you need is a good, old-fashioned garage because this seems like it could be the place where all this innovation stuff can happen. This garage doesn’t need to be that big. The one Mr. Hewlett and Mr. Packard used to start their company barely fit one car. But it did have enough room for their workbenches, tools, and great ideas.  And most importantly, they had some rules when they started their two-person company that would grow into a worldwide leader. Things like, “Believe you can change the world”; “No politics - No bureaucracy”; “Radical ideas are not bad ideas”; and “The customer defines a job well done”.  Gee, I bet following any one of those rules could have saved General Motors from their current spot at the end of President Obama’s doggy leash.


Dave Packard (left) and Bill Hewlett in their garage. Is that an early video game system?

But I have a sneaking suspicion that this garage idea might not work anymore…

When faced with the difficult path of relentless innovation in the face of repeated failure (think Edison and the light bulb), some people might choose another option for their garage space, much the same way some people chose to jump on mortgages too big for their paychecks, or to pay only their minimum credit card balances, or to put their full faith in the U.S. Government to solve all their problems while they spend their days watching reality TV.


Could innovation be as simple as following Bill’s and Dave's rules?

Some people might take that garage and go on a Best Buy (BBY) shopping spree. They would outfit it with the latest 3D big screen television, surround sound audio, and Xbox gaming equipment. And don’t forget the fully-stocked bar, full of products from companies like Molson Coors (TAP), Constellation Brands (STZ), Diageo (DEO), Fortune Brands (FO), and Coca-Cola (KO). Why innovate when you can just have fun?

Believe me, I am the first one in line when it comes to fun and the last one in line when it comes to hard work. But this is our country, and potentially – if the Chinese start cashing in their tonnage of U.S. savings bonds – our way of life at stake. Whatever that means exactly is up to you, but it is not good unless you have a taste for old-boot soup over an open fire out by the train yard.

We simply can’t leave all the innovation to companies like General Electric (GE), Boeing (BA), and 3M (MMM) anymore. These companies obviously think the best way to maximize CEO bonuses is by cutting jobs. We can only hope a few of those unfortunate downsized individuals from one of these companies wanders into their garage and invents the next big thing -- the thing that will spark a whole new industry to create a bazillion new jobs, enough tax revenues to pay for healthcare, and to put our country back on top.

And after you create this next big thing in your garage, please remember that it was this article that gave you the spark to take the risk and think big. Please send me a pick-up truck load of pre-IPO shares for your company so I can get rich along with you.  I'm not the inventing type. I’m more the big screen TV and can of beer type.

If you just created the next big thing or have some great ideas for tricking out a garage, please email me at LeeAllen@InvestorsObserver.com

 

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