About Us
Investors Observer is an investment research firm focused on the U.S. equities and options markets. Our unique set of analytical tools, screening techniques, rigorous research methods along with a committed staff of analysts, writers and editors provide solid information to help our clients and subscribers make the best investment decisions possible.
The company launched its first portfolios in December 2002 and currently serves a subscriber base well over 300,000 investors who receive our various investment newsletters, market research, daily reports, and portfolio services.
| Investors Observer was selected by Standard & Poor's, the world's leading producer of independent investment research, to provide content for their new equity options investment research service. Standard & Poor's Options Strategies(TM) combines Standard & Poor's STARS (Stock Appreciation Ranking System) rankings of Standard & Poor's U.S. Equity Research analysts with the experience of InvestorsObserver.com to provide investment strategies and risk management tools to financial advisors who currently utilize, or are planning to incorporate, equity options in their investment management activities for their clients. |  |
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Investors Observer is owned and operated by Fresh Brewed Media (www.FreshBrewedMedia.com) a holding company for a series of web sites providing unique financial content to investors at all levels. Our services fill the immediate needs of individual investors, hedge fund manages, brokers, and institutions. Fresh Brewed Media has been involved with sites providing essential tools and information to investors since 1999. Here’s a quick summary timeline of company events: |
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| 2008 | Investors Observer and Standard & Poor’s sign optionsXpress to offer Option Strategy reports to their 300,00+ customers. Investors Observer and Standard & Poor’s completes deal with LPL Financial to offer a customized Option Strategies Service to their customers through its network of 11,000+ Financial Advisors. |
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| 2007 | Fresh Brewed Media files a patent for key technologies used to analyze the markets and produce news stories faster and more accurately. The Market Intelligence Center exceeds 200,000 registered users. |
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| 2006 | Fresh Brewed Media files a patent for key technology used to identify optimal conservative trades with the highest probability of making profits while minimizing risk. | |
| 2005 | Fresh Brewed Media signs a deal with Standard & Poor’s to provide all analysis, reporting, and delivery of equity options content for S&P and their leading customers including Deutsche Bank, Wachovia, Fidelity Investments and many more. Seven Summits Strategic Investments is registered with the SEC and NASD as a Registered Investment Advisor. Research from the company is used on over 3,000 web sites. |
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| 2004 | The SmartReadMX technology that reads and rates company news is patented and the Market Intelligence Center web site is released. | |
| 2002 | Fresh Brewed Media launches Investors Observer (www.iotogo.com) site for individual investors. The site now has over 300,000 registered subscribers. | |
| 2001 | Fresh Brewed Media starts the electronic publications of its Morning Update which is distributed to over 3,000 web pages including Microsoft Network, Yahoo!, and Charles Schwab. Fresh Brewed Media starts the electronic publication of the Investors Keyhole daily reports which provide breaking news and tips from a network of floor traders, company executives, experts, analysts and timely information resources. This service provides over sixty trade ideas each month with a documented profitable trade rate of over 90% |
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| 1999 | The internet boom is in full swing. Fresh Brewed Media makes strategic investments in key technologies designed to provide a unique edge for investors. | |
The Amazon.com Kindle electronic reader version of our daily Investors Observer Market Alerts are released. Up to thirty alerts a day are provided and include actionable news, insights and intelligence that can make a difference. Breaking news and tips from a network of floor traders, company executives, experts, analysts and timely information resources. Updated throughout the trading day. Full stories are provided and updated wirelessly throughout the day. The Kindle is the largest selling electronic book and periodical reader with a fast growing user base. Kindle owners can order books and periodicals like The New York Times, USA Today, and The Wall Street Journal to be automatically wirelessly sent to their Kindle. To see our Amazon Kindle page go to 
The Chicago Board Options Exchange (CBOE) begins using Investors Observer market commentary on their web page. This equity option strategy commentary is made up of articles written for new to advanced investors. Subjects addressed include topics such as the use of ETFs (Electronic Traded Funds), stocks on the move, sector strategies, market trends, and the potential effects of politics on the market. Each article covers the subject with a concise overview then demonstrates a specific option strategy using a live trade example.
TD Ameritrade releases Standard & Poor's / Investors Observer Options Reports, S&P/InvestorKeyhole Daily Reports, and Optimal Trade Finder content and technology on the TD Ameritrade website. TD AMERITRADE Holding Corporation, through its brokerage subsidiaries, provides a dynamic balance of investment products and services that make it the investment firm of choice for millions of retail investor and independent registered investment advisor clients. Listed by Forbes as one of America's best big companies, the Company offers a full spectrum of investment services, including a leading active trader program, intuitive long-term investment solutions and a national branch system, as well as relationships with one of the largest independent RIA networks. 
Fidelity Investments releases Standard & Poor's / Investors Observer Options Reports, S&P/InvestorKeyhole Daily Reports, and Optimal Trade Finder content and technology on the Fidelity website. Fidelity Investments is one of the world's largest providers of financial services, with custodied assets of over $2.5 trillion, including managed assets of over $1.2 trillion as of November 30, 2008. Fidelity offers investment management, retirement planning, brokerage, and human resources and benefits outsourcing services to 24 million individuals and institutions as well as through 5,500 financial intermediary firms.
